WWE Bragging Rights was a professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE), a professional wrestling promotion based in Connecticut. The event was established in 2009 and replaced Cyber Sunday in the late October slot of WWE's pay-per-view calendar. The concept of the show involved a series of interpromotional matches for "bragging rights" between wrestlers from the Raw and SmackDown brand divisions with a Bragging Rights trophy awarded as a prize. Among the matches, a 14-man tag team match was held between the two brands. In 2009, the show that won the most matches out of the series won the trophy. However, in 2010, which was the final event, the winning brand was simply determined by the 14-man tag team match. The SmackDown brand won the trophy both times the event was held.