The Great American Bash is a professional wrestling event held during the summer and has been produced by the American promotion WWE since 2004; since 2020, it has been held as an annual event for WWE's developmental brand, NXT. Created by Dusty Rhodes, the event was originally established in 1985 and was produced by the National Wrestling Alliance's (NWA) Jim Crockett Promotions (JCP). It originally aired on closed-circuit television until 1988 when it began broadcasting on pay-per-view (PPV), and later that same year, JCP was rebranded as World Championship Wrestling (WCW), which seceded from the NWA in January 1991.